When I meet people for the first time, as soon as the introductions are out of the way, I ask them to share their stories—to tell me who they are and where they’re from, where they’ve been and where they’re going. I want to understand what matters to them. The telling of our stories becomes an emotional connecting point for us. It bridges the gap between us. Why is that? Everyone loves a good story—we always have. Stories tell us who we are. They…
Connect with us.
Animate our reasoning process.
Give us permission to act.
Fire our emotions.
Give us pictures of who we aspire to be.
Remember that Stories are us. Everyday millions of people watch movies, read novels, and search the Internet for stories that inspire them or make them laugh. Every day we listen to our friends tell us about the dramatic or funny things that happen to them. Every day people take out their smartphones to show pictures and share stories. Stories are how we relate to others, learn, and remember. As a communicator, I spend a good portion of my days sharing stories. People don’t care a lot about cold facts. They don’t want to look at pie charts. They want excitement. They like drama. They care about pictures. They want to laugh. They want to see and feel what happened. Statistics don’t inspire people to do great things. Stories do! What’s Your Story? I wish I could sit with you right now and hear it from you. So I’ll ask you again:-